2017-07-30 14:13:02

Strategic Brand Management by Richard Elliott

Strategic Brand Management by Richard Elliott

Page Updated: Jul 30, 2017
Book Views: 12

Book review

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.

Author
Richard Elliott
Publisher
Oxford University Press, USA
Date of release
Pages
265
ISBN
9780199260003
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
36

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